Beginning in 2014, Richmont Graduate University engaged Twwist to develop print marketing materials and exhibit graphics and handed us the challenge of clarifying and focusing its brand and message – which we gladly accepted. Below are just a few of the results of our ongoing partnership.
By color-coding Richmont’s degree programs to distinguish one from another, we were able to use the identical logo and placement treatments to bring a cohesive, yet distinguishable balance to a series of recruitment brochures. Our emphasis on warm, high-quality photography with balanced and accessible content enabled us to effectively communicate a lot of information in a relatively small space, giving Richmont’s recruitment efforts a significant design upgrade.
Perspectives, the 2014 Annual Report for Richmont Graduate University was a complex effort in mixing striking, subject appropriate imagery and very detailed text layout. Incorporating our new concept for the Richmont brand, this report is an example of measured balance in printed graphic design.
Expanding on the brand developed for Richmont in the annual report and the recruitment brochures, Red Tusk creates promotional print ads for Richmont that appear in relevant publications nationwide. The ads feature actual Richmont students on campus and focus on the spiritual growth and freedom experienced in Richmont Graduate University programs. Our new tagline ‘Education with a Higher Purpose’ was released in the ‘Graduate’ ad series, featured at left.
In addition to print collateral, Twwist also produced for Richmont a set of display banners and table-top graphics to help enrollment recruiters hit the road in style. Below is an image captured at the 2015 graduation ceremony.